UEFA 2020 Pitch

2018

Production World / Pivot / LedGo / Alvin Williams

Set / Production Design / Supervision

Intro

When you think you're going on holiday, and end up with a tender proposal.

After the successful 2018 NATO summit, nearly the whole team was about to enjoy their holidays. Just before we were about to start our journeys, we stumbled upon the UEFA 2020 tender. However, reluctant as everyone was because of the busy start of the summer, part of the team still agreed upon one meeting with our new mutual partners, Pivot & LedGo, to discuss the possibilities. It did not take long at all before creative juices started flowing, and there were just too many great ideas to ignore this one. We quickly decided that everyone would prepare for a holiday packed with online meetings from all over the world so we could keep our Netherlands based 3D & graphic design team fed with ideas and copy. After three weeks a beautiful 40+ page tender proposal had emerged which got us straight into final presentation rounds! Although we did not win in the end, I would not have missed it for the world. The opportunity to be part of this process strengthened relationships, and in the broadest sense, it made us discover some new uncharted territories.